{"id":1036,"date":"2019-04-30T10:16:03","date_gmt":"2019-04-30T10:16:03","guid":{"rendered":"https:\/\/iqonicthemes.com\/Project\/iqonic_wp\/?p=1036"},"modified":"2019-04-30T10:16:03","modified_gmt":"2019-04-30T10:16:03","slug":"small-mid-size-enterprise-guide-to-adding-a-personality-to-website-chatbot","status":"publish","type":"post","link":"https:\/\/wordpress.iqonic.design\/agency\/small-mid-size-enterprise-guide-to-adding-a-personality-to-website-chatbot\/","title":{"rendered":"Small &#038; Mid-size Enterprise Guide To Adding a Personality To Website Chatbot"},"content":{"rendered":"<p><span class=\"n ib ic id ie if ig ih ii ij cv\">W<\/span>e\u2019ve heard a lot of buzz about\u00a0<a class=\"aq cc ik il im in\" href=\"https:\/\/medium.com\/@Iqonicdesign\/the-undying-trend-chatbots-what-it-has-to-do-in-2019-f7575a7b234c\"><em class=\"io\">Chatbots\u00a0<\/em><\/a>\u2014 and we ain\u2019t complaining!<\/p>\n<p>Chatbots are a fun way of initiating engagement through communication with your direct customers. As an e-marketer, you must be familiar with the term\u00a0<em class=\"io\">\u201ccustomer representative\u201d<\/em>. These traits are very important while deciding the marketing mix of the company\u2019s offering. When you plan to fine-tune your marketing campaign for these specific persona users; you need to come down to their level of understanding and acceptance. So, having a chatbot tuned in just like your customers\u2019 traits and talks, makes you win half battle.<\/p>\n<figure class=\"ip iq ir is it dh iu y z paragraph-image\">\n<div class=\"ix n cv iy\">\n<div class=\"iz n\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1039 size-full\" src=\"https:\/\/wordpress.iqonic.design\/agency\/wp-content\/uploads\/2019\/04\/17.gif\" alt=\"\" width=\"700\" height=\"525\" \/><\/div>\n<\/div>\n<\/figure>\n<div>Chatbots are more personal way of communication that makes a business website a winner simply by adopting this approach. Chatbots serve multi-functional purpose. For a small and mid-size enterprise; a chatbot can reduce customer service cost, accelerate buying behavior and boost confidence in the brand. Chatbot technology isn\u2019t an undercover topic. We\u2019ve started exploring this tech update and busted the myth that we mandatory require a developer to code, maintain and showing them off to small and mid-size business owners.<\/div>\n<div><\/div>\n<div>\n<h5>Talking to a Bot<\/h5>\n<p><strong class=\"ho ju\">Basic Personality Building<\/strong><\/p>\n<p>Personality quirks make a chatbot unique from other chatbots \u2014 just like us. A chatbot\u2019s personality has a significant impact on the customer and ensures that the interaction is much more pleasant. This is where your chatbot content strategy should work on. Adding content is adding persona to your chatbot and we\u2019ve sorted a few parameters that fairly defines a personality that is unique and interactive for a chatbot. There are two types of personality we can attach to a chatbot:<\/p>\n<p><em class=\"io\">1. Individual bot that represents a representative<\/em><\/p>\n<p><em class=\"io\">2. A company or a brand voice<\/em><\/p>\n<p data-selectable-paragraph=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1040 size-full\" src=\"https:\/\/wordpress.iqonic.design\/agency\/wp-content\/uploads\/2019\/04\/18.gif\" alt=\"\" width=\"700\" height=\"393\" \/><\/p>\n<\/div>\n<p>Understanding the purpose and goal of your chatbot will help you develop a deeper sensibility and meaning to your chatbot\u2019s persona. Your chatbot can be extrovert or introvert, cooperative or disagree to the situation, or open ended or close ended. Determining the personality high depends on the personality traits and demographics of your target audience.<\/p>\n<p>The process of basic personality building starts with drafting various scripts to test. Content is king and shall always be. With a right content you can create a linear voice, a synced tone and attitude of your chatbot. Super tip: Create a script keeping in mind that you are making a direct pitch with the client. Role play is one of the most used business tool to create a well-groomed script.<\/p>\n<p data-selectable-paragraph=\"\"><strong class=\"ho ju\">Key points to keep in mind<\/strong><\/p>\n<p data-selectable-paragraph=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1041 size-full\" src=\"https:\/\/wordpress.iqonic.design\/agency\/wp-content\/uploads\/2019\/04\/19.gif\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p>After you decide what kind of personality you are willing to give to your chatbot. You must keep this voice of your chatbot consistent, memorable, and updated periodically to sustain your customers\u2019 loyalty.<\/p>\n<p>Whether you are selling a product or service, working with a brand without a clearly-defined brand voice makes if difficult to connect on a long term. As an e-marketer, or a do-it-all entrepreneur (small business) you can add persona image to your chatbot. It can be human-alike or animated or a character or even an animal! Nothing feels more appealing than having a face to talk to when you are doubtful. You can even name your Chatbot. As fancier as you can get.<\/p>\n<p>Sometimes, a chatbot personality becomes so strong that, the bot itself builds a cognitive relation in the mind of visitor and the visitor feels connected with the brand. From chatbot\u2019s archetype, core traits, and image an e-marketer can start fleshing out the brand\u2019s voice and value. Name your chatbot, once you know what your chatbot is, it becomes easier to draft around a script that looks tuned the \u2018nature\u2019 of chatbot \u2014 it can be traditional name or an extremely fancy one. That\u2019s how you make your chatbot content strategy. You can integrate emojis, gifs, stickers, tutorials and even short video and attachment to your chatbot. It looks tempting to have multimedia while you are having a conversation.<\/p>\n<h5>Why Chatbot Personality For SMEs<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1042 size-full\" src=\"https:\/\/wordpress.iqonic.design\/agency\/wp-content\/uploads\/2019\/04\/20.gif\" alt=\"\" width=\"700\" height=\"523\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019ve already explored how AI and Chatbots can be used for your business websites. Now let\u2019s take a closer look of how adding a chatbot personality elevate small and mid-size enterprise.<\/p>\n<h5>1. Digital Marketing<\/h5>\n<p class=\"hm hn eq bh ho b hp jp hr jq ht jr hv js hx jt hz\" data-selectable-paragraph=\"\">Website visitors see chatbots as the easiest way to contact whether it is for query or for some information. Chatbots play an active role in customer service and we help in building your email marketing source. One of your digital marketing objective is achieved through an enhanced and personalized chatbot.<\/p>\n<h5>2. Support system<\/h5>\n<p class=\"hm hn eq bh ho b hp jp hr jq ht jr hv js hx jt hz\" data-selectable-paragraph=\"\">There is one thing we can\u2019t beat with a chatbot and that is \u2014 promptness. Chatbots are very quick and always there (24 x 7). You common questions are usually answered within seconds and this level of support system impresses a visitor and its customers. You can even integrate your FAQ page to this section for a detailed justification.<\/p>\n<h5>Who Builds Chatbots<\/h5>\n<p class=\"hm hn eq bh ho b hp jp hr jq ht jr hv js hx jt hz\" data-selectable-paragraph=\"\">These days, chatbot tools are incredibly user-friendly. Without any degree in programming or a fair knowledge in coding, you can use chatbot tools to get started with. Designing and developing chatbots and chat marketing funnels is all about your content and script.<\/p>\n<h5>Tools To Use<\/h5>\n<p class=\"hm hn eq bh ho b hp jp hr jq ht jr hv js hx jt hz\" data-selectable-paragraph=\"\">There are Artificial Intelligence enabled WordPress website that has inbuild charbot plugin. This is one of the best way to start your digital project. Having a website that supports your chatbot is an added advantage. Adding personality to this chatbot plugin then becomes like a breeze.<\/p>\n<h5>Conclusion<\/h5>\n<p>Ultimately, Facebook Messenger chatbots are powerful marketing and customer service tools. By embracing chatbots, you are using a communication channel that customers prefer and enjoy. Chatbots let you be where your customers are, on the chat app they know, love, and rely on every day, letting you grow your business with today\u2019s trending tech.<\/p>\n<p data-selectable-paragraph=\"\">\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve heard a lot of buzz about\u00a0Chatbots\u00a0\u2014 and we ain\u2019t complaining! Chatbots are a fun way of initiating engagement through communication with your direct customers. As an e-marketer, you must be familiar with the term\u00a0\u201ccustomer representative\u201d. These traits are very important while deciding the marketing mix of the company\u2019s offering. When you plan to fine-tune [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small &amp; Mid-size Enterprise Guide To Adding a Personality To Website Chatbot - Iqonic Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.iqonic.design\/agency\/small-mid-size-enterprise-guide-to-adding-a-personality-to-website-chatbot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small &amp; Mid-size Enterprise Guide To Adding a Personality To Website Chatbot - Iqonic Design\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve heard a lot of buzz about\u00a0Chatbots\u00a0\u2014 and we ain\u2019t complaining! Chatbots are a fun way of initiating engagement through communication with your direct customers. As an e-marketer, you must be familiar with the term\u00a0\u201ccustomer representative\u201d. These traits are very important while deciding the marketing mix of the company\u2019s offering. 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